All the Way Up

While Apash Music has become a force in the industry, William and Brahim will see their company threatened by bad choices and internal conflicts.

William and Brahim launch their label and sign Lalpha, a young female rapper struggling to break through in a male-dominated industry.

A talented young rapper, supported by his two childhood friends, finds himself overnight "validated" by one of the industry's biggest stars. Only, this alliance quickly turns into a dangerous rivalry...